Should we run a product fundraiser or a donation page?
Choose a product fundraiser when supporters want something to buy and your group can organise supply and collection. Choose a donation page when you have a clear cause and want to raise money without fulfilling orders. Raised supports both, so you can choose the format around your campaign rather than change platforms.
When does a product fundraiser make sense?
Product fundraising gives supporters something in return, such as pies, cheese or products your group supplies. It works well when you can reach local buyers and have volunteers available to coordinate fulfilment.
Plan around profit rather than sales alone. Subtract supplier costs and other campaign expenses from the money collected. Raised helps collect and manage the orders, but your group still needs to confirm supply, delivery or pickup responsibilities.
When is a donation page the better format?
A donation page suits a specific appeal, a team trip or a personal fundraising story when supporters want to contribute directly. Explain the goal, how the funds will be used and who is organising the campaign.
Raised donation pages accept card payments. There are no setup or monthly subscription fees, but card donations carry platform and processing fees. Check the pricing page for your region before setting a target.
How can you decide with your volunteers?
Estimate the work and likely net proceeds for each format. A product campaign may bring more buyers into the fundraiser, while a donation appeal avoids product handling. Your audience and volunteer capacity matter more than choosing the most complicated event.
- Write down the amount you need and the date you need it by.
- Estimate your audience and what they are likely to support.
- For product sales, confirm margins and volunteer availability.
- For donations, prepare a clear story and a plan for sharing updates.
- Create the appropriate Raised campaign and share your link.