# What does a small club donation appeal plan look like?

Source: https://raised.nz/answers/worked-example-small-club-donation-appeal
Reviewed: 2026-11-13

This worked example plans a three-week equipment appeal for a club with a small volunteer team. Raised provides the donation page and payment tools; the club approves the purpose, shares updates and reconciles the result. All numbers and timings below are illustrative, not a real campaign outcome.

## Agree the purpose and recipient

The committee obtains an equipment quote of NZ$1,200 and confirms the organisation account that will receive the funds. One organiser manages the page and another checks the accounts and acts as backup. The campaign description explains what happens if donations fall short or exceed the amount needed.

Check verification before promising when funds will arrive. A campaign total and a bank payout may differ because of fees, refunds and payout timing.



## Set the contribution and fee explanation

Choose donation amounts that suit your campaign, while leaving supporters able to choose from the options actually shown. This example does not assume recurring giving or any tax benefit.

Illustration: 60 contributions of NZ$20 total NZ$1,200. If the club absorbs fees, that would not leave the full equipment cost. Recalculate the target from current rates or arrange another source for the gap. Donor-covered fees also cost supporters money and should be explained.



## Run a short, useful communication schedule

Use the club's approved contacts and channels, rather than uploading a list of unrelated people. Each message should contain a specific update or next action.

1. Launch with the purpose, recipient and campaign link.
2. At the end of week one, report progress without promising a result.
3. During week two, answer the most common supporter question.
4. Before closing, state the exact deadline and remaining purpose.
5. After reconciliation, publish the retained amount and what it will fund.

## Message template and review

Message template: "We are raising money for [equipment] for [club]. The confirmed cost is [amount]. You can contribute at [link] until [date]. [Explain fee treatment and what happens above or below target.] Thank you for helping us make this purchase."

The final review records donations, refunds, fees and the amount available to spend. Save the equipment receipt when purchased. Existing Raised donation and team campaigns provide examples of real public appeals; they do not establish what this club will receive.



## Related guidance

- [Donation page tools](https://raised.nz/donation-pages)
- [Actual team fundraising example](https://raised.nz/case-studies/cook-islands-basketball-back-your-player)
- [NZ fee examples](https://raised.nz/answers/what-does-fundraising-cost-in-new-zealand)
- [Payout timing](https://raised.nz/help/organisers/payments-and-donations/stripe-payout-timing)

[Start your fundraiser](https://raised.nz/start/setup?kind=crowdfunding&source=answers/worked-example-small-club-donation-appeal)